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BRAND VOICE

33% of consumers prefer brands with a distinct personality.

And according to Adweek, brand voice is a vital part of developing a brand
that sticks in the minds of consumers.

Don’t let your brand fade into the background. Let’s get to work defining your brand’s unique identity.

Your brand voice package will include:

Your brand voice guidelines.

This document lays out clear language & tone guidelines for your brand.
It specifies the vocabulary you should use and the vocabulary you should avoid.
It’s based on your brand’s core values & purpose, as well as how your target
audience talk to each other. My in-depth research and unique brand personality quiz
ensures your brand is magnetically multi-faceted in every communication.

New website copy.

Makes sure your entire website is in line with your new brand voice guidelines.
My web copy is astutely optimised for Google, while providing a seamless and organic
user experience. With brand voice-infused web copy, you’ll turn browsers into
long-time buyers.

10 blog posts + blog template.

Content is key to building your brand’s personality as it allows you to share more about your
values, opinions, and personality. Your package includes 10 blog posts that are
designed to humanise your brand, in addition to boosting your SEO. I also provide a
blogging template that will guide you through writing future blog posts.
To build your brand awareness further, invest in guest posts
and downloadable guides.

100 social media prompts.

Social media is all about showing your personality and interacting with your target audience.
So it makes sense for every post, comment, and direct message to be in-line with your brand voice
and tone. 100 plug-and-play social prompts are included in your package, tailored to suit
the social media platforms most relevant to you. You can also add 
a set of brand authority-boosting Instagram carousels.

Buyer’s journey email templates.

These email templates cover all of the necessary bases – from points of sale to product reviews.
You tell me the email touch points in your buyer’s journey, and I’ll include a range of plug-and-play
templates in your brand voice package. 

Price of standard package (incl. everything above) is £1200.

Find out more...

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Eleanor is a copywriter & SEO specialist
based in Bristol. She works with B2B and B2C
businesses across the UK to craft optimised
and engaging copy that converts.

Please email your project enquiries to 
hi@eleanormargaretcopy.com

More about me

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