There’s a lot of pressure on the words that make up your website copy.
They have to accurately convey what you do, who you are, and why you can be trusted. They also have to persuade potential customers that they need your product or service, and should make an inquiry or purchase as soon as possible. What’s more, if you want to attract new members of your target audience from search engines, you’re going to need to optimise that copy with a strategic selection of keywords too.

It’s a lot to think about…
And that can make website DIY difficult and ineffective. If you are building your own website for your small business, you can be pulling your hair out for days trying to get it right – only to realise you need to hire an expert in the end anyway. You see, the thing about writing your own website copy is that it’s very easy to write paragraph after paragraph about the things you know most about. But that isn’t always the best way to convert a customer.